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Mastering e-Business, by Paul Grefen
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e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
- Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
- Organization – analyzes how organizations and their processes are structured to achieve strategic goals
- Architecture – explains the high level design of advanced information systems to describe how e-Business functions
- Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
- Sales Rank: #10905907 in Books
- Brand: Brand: Routledge
- Published on: 2010-08-01
- Released on: 2010-06-24
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .47" w x 6.14" l, .70 pounds
- Binding: Paperback
- 208 pages
- Used Book in Good Condition
About the Author
Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.
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